Every business, large or small, must answer this important question. A business doesn’t exist solely to realize profit margins, nor maximize efficiency, control overhead, balance the books, or wield power. It exists to create results and value outside of itself.
What value can you bring to the consumer that will once and for all distinguish you from your competition? We invite you to partake of a transformational shift in the creation of external value through the sharing of your internal intellectual capital.
Have you considered how important creative thinking is to the fundamental sustainability of your business? Traditional economics suggest that value exists in tangible things - that matter supersedes the mind - when in fact the exact opposite is true.
We were thrilled to be back onboard with Cinéfest at the dawn of its next quarter century. With the climax of our marketing strategy for last season’s 25th anniversary celebration, we knew this year we needed to embark upon a new journey, a tale just as bold, just as dynamic and entertaining as is expected of a world-class film festival. Further capitalizing on the equity of “The People’s Festival” moniker that we established, we selected a dramatic image of an archetypical femme fatale, whose mystery ensnares the audience, whose charm draws them into a world of wonderment, arousal and often times danger. Plus, it’s just a really cool shot. Granted, Cinéfest is vastly more diverse than only film noir. But regardless of the genre, there remains an inherent romance within the film industry; an enchanting allure that brings audiences back time after time.