integrated audience development - case studies
We've been working with the TNO in implementing our IAD strategy since 2005. The results are in:
2006-2007 season
yearly subscriptions +40%
audience attendance +19%
2007-2008 season
yearly subscriptions +40%
audience attendance +40%
sold out performances +50%
average audience
attendance 94%
2008-2009 season
ongoing average audience attendance 94%